Setting the new global standard for connected cities
Control Group is part of the CityBridge team that’s developing LinkNYC, a public–private program bringing free gigabit Wi-Fi, civic services and a platform for innovation to New York City at no cost to taxpayers. In our role, we’re leading the technical strategy, software development and user experience design to ensure LinkNYC evolves with both technology advancements and New Yorkers’ needs over time.
Up to 10,000 Link structures will provide free public gigabit Wi-Fi (over 100x faster than your average public
Wi-Fi!), access to 911 and 311, free calls to anywhere in the U.S., USB charging, a tablet interface that supports third-party apps and a first of its kind data-driven digital out-of-home advertising network. The first Links are expected to roll out in 2015.
Control Group partnered with real estate developer World Wide Group (WWG) to create an interactive sales office for its new luxury residential project in NYC’s Midtown East neighborhood. While the industry standard in luxury real estate sales is to use tablet- or smartphone-controlled digital displays, we employed “invisible technology” to eliminate technical distractions and ensure a more personal connection during the home-buying experience. The goal was to make prospective buyers feel like they’re in a real home rather than in a consumer electronics store.
For the 2014 holiday season, Control Group’s New York City MTA digital information kiosks are showcasing custom-built transactional ads from Amazon.com to a captive subway audience, creating the first network of digital out-of-home (DOOH) storefronts in the busiest transit system in the Americas.
The digital kiosks greet commuters with curated products from Amazon’s Consumer Electronics Holiday Gift Guide, showcasing select products to 1.2 million riders per day. Commuters can easily browse the latest gaming consoles, wearables, headphones and cameras on the kiosks and push a selected product to their phone via SMS, email or scan to complete the purchase—all while waiting for their train.
This new ‘underground mall’ redefines out-of-home advertising and adds a new point of purchase and brand engagement for Amazon.com.
When Royal Caribbean Cruise Lines (RCCL) set out to build their new ship, Quantum of the Seas, they wanted to create the most technologically-advanced vessel in the industry to differentiate their passenger experience. As part of this initiative, RCCL partnered with Control Group to create “Virtual Balconies”, which bring the sites, sounds, and ambiance of the seas into internal staterooms— and increases the number of high-value rooms on the ship.
With a combination of science, user experience design, and engineering, we were able to create a realistic, authentic balcony room experience. We consulted with MIT and Harvard scientists to understand how to avoid motion-sickness. By mounting two RED Epic cinematic cameras at the stem and stern of the ship and using fiber-optic cables, custom software, high powered servers, and processors, we were able to minimize latency between the cameras and the 80-inch displays mounted on the stateroom walls. The result is a simple, digital window that provides a real-time view of paradise.
This collaborative experiment turned installation uses basic physics and sound to demystify a complex technology. Inspired by the sculptural work of Steve Reich, this pendulum uses an RFID technology to create sounds while swinging over an array of wireless electronic tags. The visual oscillations of the pendulum in combination with the melodic sequences that develop lead to a deeper understanding of an otherwise invisible technology. Built with Jonathan O'Conner.
Flour, sugar, eggs, butter, vanilla, salt, baking powder, chocolate, food coloring, and Flash, Papervision3D, and FLARToolKit software, 5/16" (0.8 cm) high, 2 13/16" (7 cm) diam.
The Augmented Reality Cookie introduces a virtual dimension to a chocolate and vanilla cookie. Using two colors of dough, Mike Clare baked a small coding grid into the cookie, essentially an elementary QR code, that comes to life when viewed through a webcam, creating what he calls “digital icing.”
What is homelessness? How do people become homeless? How do they escape homelessness? A research and strategy project looking to understand what homelessness means in our city and what we could do to make positive impact in the lives of the homeless.
Concept for the future of music using RFID tags as miniature records. Made with Jonathan O'Conner.
*this was not made to be taken seriously :)