When Royal Caribbean Cruise Lines (RCCL) set out to build their new ship, Quantum of the Seas, they wanted to create the most technologically-advanced vessel in the industry to differentiate their passenger experience. As part of this initiative, RCCL partnered with Control Group to create “Virtual Balconies”, which bring the sites, sounds, and ambiance of the seas into internal staterooms— and increases the number of high-value rooms on the ship.
With a combination of science, user experience design, and engineering, we were able to create a realistic, authentic balcony room experience. We consulted with MIT and Harvard scientists to understand how to avoid motion-sickness. By mounting two RED Epic cinematic cameras at the stem and stern of the ship and using fiber-optic cables, custom software, high powered servers, and processors, we were able to minimize latency between the cameras and the 80-inch displays mounted on the stateroom walls. The result is a simple, digital window that provides a real-time view of paradise.